The work is done, and it's landing.

You came to us when lead generation had gone quiet, with a simple brief: rebuild Oxygen IT's content so it shows up on the searches that actually bring in work, and get the foundation in place for AI search before it takes over. We ran that as a fixed 80-page programme, built on a 15-cluster topic map and 30 priority keywords.

It's all delivered and live. This page walks through three things: what you're getting, what the data says it's doing, and what it's worth, including the honest bit about what we still need from you to put a real dollar figure on it.

An 80-page content asset you own outright.

The 80 pages break into three types of work: landing page refreshes across your core service and location pages, blog refreshes rebuilt around real search and question demand with FAQ schema added, and a full library of net new articles mapped one-to-one to the 15 clusters. It's a one-off project, fully paid, so this is now an asset you own with no ongoing fee, and it keeps compounding from here.

Your money keywords moved from invisible to page one.

These are the commercial terms that bring MSP enquiries, not vanity words. Here are the biggest movers from the February baseline to the end of June, with a lower number meaning a higher position.

Where your search footprint sits today

The traffic story, told straight

Organic traffic rebuilt from a March low of 242 monthly users to 618 in June, roughly two and a half times, as the refreshed and new content matured on high-intent NZ terms.

The shape of the maths.

Rankings and traffic are the proof the work is landing. The question you'll actually ask is what that's worth. For a managed IT business the chain runs like this:

The honest thing is that a managed IT client is worth a lot, and the content is a one-off cost, so it doesn't take many wins to pay back. Here's that maths live, so you can put your own numbers in. These inputs are illustrative starting points, not a claim. Slide them to match your real figures.

Illustrative model. The default figures ($12,000 per client, three-year retention) are placeholders for you to replace, not measured Oxygen IT numbers. As a floor, and ignoring leads entirely, Ahrefs values your current organic traffic at roughly US$340 a month in equivalent paid search, on an asset you now own with no ongoing fee.

We have the search half. You have the sales half.

We can see the rankings, the traffic and the visibility, and they're moving the right way. What we can't see is what happens after someone lands on your site. Your enquiries come in by phone, contact form and direct approach, and none of those tie back to a keyword. So a real dollar ROI needs your side of the picture, not a number we've invented.

Four things would let us put a defensible figure on it:

• Enquiry volume by source. Roughly how many new enquiries came in over the last six months, and where from (phone, form, referral).
• Close rate. Of those enquiries, roughly what share turn into paying clients.
• Average client value and retention. What a managed IT client is worth to you per year, and how long they typically stay.
• The bonus 20 pages. These were meant to unlock once the project hit an ROI threshold, but that trigger was never actually pinned down. Worth agreeing what it should be, so it's clear rather than open-ended.